Loving Local Food – The Ooooby Story

Starting in 2009 as an online community for people who like to grow food out of our own backyard, the Ooooby phenomenon has seen a huge rate of growth. Here is part of the Ooooby story. To support the cause, sign up for freshly delivered produce at, or join in the community at

We are living in a time of unprecedented change. Around the world things are speeding up and reaching peaks they have never reached before. Unfortunately our finite world cannot infinitely support such expansion, and we need to find a synergy between the future and our simpler past.

As consumers, we buy food from around the world every day, sometimes from Ecuador or the Philippines, California or Australia – the list is long. When we do this we use up our time, energy and precious resources, we pull money away from our communities, and we pollute our home, in order to transport food that we can grow ourselves. We expose ourselves to a food crisis because we cannot control what happens far away. We don’t know how our food is grown, or who has grown it. And we do it because the dollar sign says it’s cheaper.

Ooooby wants to reconnect communities. To recreate the simple food systems of days gone, but adapted to our modern societies and cities. To build resilience into our food systems, to create transparency and trust in our food’s origins. And we want it to be easy and affordable.

Ooooby is about local food. We encourage new growers, whether on a farm or just in a back yard. We establish relationships with our growers based on trust and mutual respect. We coordinate the collection of produce from a range of these local sources, and we distribute it to local homes – our customers. This process puts money back into the community, reduces the waste that goes into transporting food, keeps the food fresher (since it gets to your fork faster), and it gives us knowledge about our food’s origins.

To support your local community and food system, sign up for an Ooooby Box subscription at As a bonus, you’ll receive a box of fresh, delicious fruit and veges every week!

Currently available in Auckland, NZ and Waiheke Island, NZ. If you’re interested in starting up Ooooby in your own community, please get in touch at

Article supplied. Images by


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